Troyton Rami goes viral with ‘Metaverse’ rhythm

It's impossible to go on Instagram or TikTok without seeing celebs like Usain Bolt and Shamar Nicholson participating in the '2Face' challenge, a visual story of one's success despite naysayers, inspired by 450's song of the same name.

Troyton Rami's Black Shadow imprint is behind the track which is on his Metaverse rhythm.

"I love the way 450 delivers on the Metaverse beat and the song has so much meaning to the people and I see it," the producer told THE STAR. "The success of the rhythm has been really good and I respect everyone who helped me to put the project together. I love the response that the people, DJs and radio stations are giving it. It's also been getting a little crossover play on Hot 97."

The upbeat production was inspired by Rami's tenacity to observe global shifts and think ahead, in this case, seeing the growth of digital phenomena like block chains and cryptocurrencies. He added, "Hopefully, people can realise later and say, 'Yow, I remember somebody put out a Metaverse rhythm and look, we're living in the metaverse now."

In building the rhythm's roster, he called on two of his favourite artistes, Mavado and Alkaline. Mavado's Money & Done marked the rhythm's debut in January. Adding 450 was natural because of their work circle, and he also reached out to Dovey Magnum and IWaata to do "something totally different". Magnum's song, Polygamy, stays true to her lyrical signature of sex and relationships, but ups the ante with the complexities of being in love with two men. For IWaata's tune, Pillow, it showcases his diversity as he sings from start to end. These songs, as well as a remix to Mavado's song with French act Kalash, were released last Friday. The Alkaline song is in the wings.

"My hope is that the whole world enjoys this project and not just my culture - not just reggae and dancehall. I want people, black or white, to want to be a part of it and spread it and we can say 'this is dancehall' and everybody can say 'I like dancehall'. For the new kids and Americans who don't know dancehall, I want them to hear it and go 'that is dope, what is that?', because every five years there's another generation of DJs and we need to make sure they're in-tuned with our music to know we are here too, so play it."