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JN Money boosts PFJL with CEO in $10m sponsorship
September 16, 2022
Professional Football Jamaica Limited (PFJL) has secured a $10 million club sponsorship from JN Money Services Limited for the Jamaica Premier League (JPL) season, which is expected to start on October 23.
As part of that sponsorship arrangement, Owen Hill, JN Money Services territory manager, will be on secondment to the PFJL in the role of CEO of PFJL for two seasons.
As CEO, Hill will take on the day-to-day operations of all leagues and competitions and drive the commercial viability.
Chairman of the PFJL, Chris Williams, says this was a strategic move to strengthen the administrative arm of football.
"The last few years of my business life have taught me that success is a delicate blend of capital and competence. We do not just need cash to become successful at football in Jamaica. We need the well-honed corporate skill-set available at institutions such as Jamaica National.
"JN has stepped up to back professional football and also to provide us with professional competence, giving us the support, in the form of a CEO, to ensure that administration does not fail football," Williams said.
JN Money's General Manager, Horace Hines, is pleased to support Jamaica's football in this historic way.
"JN's mantra is 'we'll help you find a way,' and one of the things the league needed was competence to match the talent on the pitch. So we look forward to developing the playing talent through our club sponsorship and the administrative talent through Owen's involvement. It's a win-win for Jamaica and football," Hines said.
As part of his responsibilities, Hill will seek to develop a player sales model where clubs will benefit from the commercial sales of players within the league.
"In terms of an overall model, I will be working with Concacaf to build a player sales model so there is a blueprint for how we will develop, market and benefit from player sales.
"We're also working on a corporate social responsibility initiative where brands will use players from the league to promote social campaigns. We understand that players are ambassadors for their clubs, communities and Jamaica," Hill said.
